- shmarmy
- adjBritishsmarmy, offensively ingratiating or smug. This new pronunciation of the common colloquialism represents a late 1980s phenomenon in fashionable and youth circles whereby certain words are altered to resemble the many words of Yiddish origin beginning with sh-.► 'That shmarmy man in the coffee advert.' (Interview, Making the Break, British TV documentary about advertising, 1989)
Contemporary slang . 2014.